With over 25 years in event production, Ingrid began as a band interpreter before moving into production, specializing in artist care, dressing rooms, and catering.

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She is now a leading backstage producer, overseeing all behind-the-scenes operations including production offices, dressing rooms, catering, press, and VIP areas. Ingrid has worked on major festivals like Free Jazz, Hollywood Rock, Monster of Rock, UMF, Lollapalooza, and Festival de Verão Salvador, and has coordinated dressing rooms for more than 20 years at Rock in Rio (Lisbon, Madrid, Las Vegas, Rio de Janeiro). She has supported international shows featuring Madonna, Beyoncé, Iron Maiden, Paul McCartney, Rolling Stones, and more.

 

Her extensive backstage experience revealed a market gap for specialized backstage training, inspiring her to develop a training session to share practical knowledge unavailable elsewhere.