In today’s music festival sector, growing competition—both nationally and internationally—demands continuous innovation and higher standards in production and professionalization. This challenge is especially pronounced at large-scale festivals, where operational complexity is high and involves managing renowned artists, specialized technical teams, and multiple stakeholders.​

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Excellence in event organization requires highly skilled professionals proficient not only in the visible aspects of live entertainment but also in the intricate structures that operate behind the scenes. This course delivers a practical, detailed overview of every critical area in festival production—from backstage and dressing rooms to catering, press, and VIP operations—empowering participants with up-to-date knowledge of the industry’s best practices.​

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With a strong emphasis on real-world case studies, previous editions of this course (both in-person and online) have featured acclaimed experts such as Luís Justo (CEO of Rock in Rio), Agatha Areas (former Vice President of Rock in Rio), and Marcelo Duarte (sound engineer for U2, Rock in Rio, and Coca-Cola), who have shared valuable insights on the challenges and innovations shaping large-scale event production.

Designed for both current professionals and newcomers to the industry, this APORFEST course is a unique opportunity to gain essential expertise, expand your network, and develop a hands-on understanding of what goes on behind the scenes at major music festivals.

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CONTENT​

1.  Overview of backstage operations and essential artist rider concepts.

2. Planning and protocols: decoding rider requirements, structural and A&B planning, logistics, budget, and supplier approvals.

3. Event setup: stage assembly, ambience creation, catering, and production room supplies.

4. Technical preparations: load-in, soundcheck, and rehearsals.

5. Show day management: artist logistics, reception, backstage supervision, and event closure.

6. Adaptations in procedures due to the post-pandemic context.

7. Practical case studies showcasing different event types.

8. Group knowledge sharing and discussion for applied learning.

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OBJECTIVES

• Analyze and explore key concepts of sustainability in today’s event industry

• Assess sustainability and ESG (Environmental, Social, and Governance) and how they impact the events sector

• Understand how integrating ESG into event management can minimize risks and attract funding

• Promote ethical and collective commitment to sustainability within the sector.

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TARGET AUDIENCE

• Event organizers/promoters

• Cultural producers

• Environmental technicians and professionals involved in the events and sustainability sectors

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PEDAGOGICAL METHODOLOGY​

Demonstrative and participatory (exclusive capacity: 30 participants)​

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LANGUAGE

Portuguese

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INCLUDED

Welcome bag + Participation Certificate + Coffee Station + VIP Access Talkfest - Music Fest Summit 2026

TRAINER

Graduated in Environmental Engineering with a postgraduate degree in Corporate Governance, she has been working in the field of corporate sustainability for over 20 years. Throughout her career, she has participated in European Research and Development (R&D) projects, developing tools for the implementation of sustainability in municipalities, events, and companies. She has extensive experience in the sustainability of large events, having collaborated with renowned initiatives such as Rock in Rio (Rio de Janeiro and Lisbon), The Town, Lollapalooza in São Paulo, and MEO Kalorama (Lisbon).

DORA PALMA

A DAY FULL OF

KNOWKLEDGE

21 march 2025

9h30/13h00- 14h30/18h00

Hotel Meliã Aeroporto

Aeroporto Internacional de Lisboa, Rua C Nº2,1749-125 Lisboa

Format:

In person