TALKFEST’20 | Schedule and full programme

The 9th edition of Talkfest - International Music Festivals Forum will take place mainly in Lisboa, in parallel and in partnership with BTL – Bolsa de Turismo de Lisboa, between March 11 and 15, 2020. The Iberian Festival Awards gala, included in its programme will take place in the Grande Auditório FIL on March 14.

Talkfest will feature a programme with more than 100 speakers (mostly from Portugal and Spain) from 8am to 8pm, continuously and simultaneously in 6 meeting rooms and auditoriums at the Centro de Reuniões FIL on March 13rd. Today we announce the themes and schedules of the various programme areas:

TALKFEST (MARCH 13, 9H00-20H30)

A. OPENING SESSION (9h00-9h10)

B. CONFERENCES (Auditorium I)

9h10-10h10 | How to manage, motivate staff and create relationships of trust in cultural events?

Moderator: Ana Batalha (Journalist Jornal de Negócios)

1.Diogo Braz (Artistic director Festival Carviçais)

2.Francisco Madelino (President Fundação Inatel / Ciclo Mundos)

3.Lena d’Água (Artist)

4.Pedro Pina (City Council Setúbal Municipality)

5.Tiago Cortez (Executive Director Cofina Eventos)

10h10-11h10 | Radio, Television, Copyright and Audiences - new solutions for music and artists in the main media

Moderator: Catarina Figueiredo (Host RFM)

1.Alicia Toboso (New Business Development Director PRISA Radio)

2.Álvaro Diez (General Secretary Instituto Autor - SGAE)

3.António Severino (Vice-president Gavião Municipality/Beat Fest)

4.Eduardo Cintra Torres (Opinion Maker Correio da Manhã / teacher UCP and ISCTE-IUL)

5.Francisco Rebelo (Guitar player/music producer Orelha Negra)

6.Manuel Osório (Director Wine & Music Valley)

11h25-12h25 | Brands: what value brings to a brand its association with a music festival or artist?

Moderator: Ana Martins (journalist Rádio Comercial)

1.Carlos Pedro Pereira (Head of Brand & Sponsorships Galp)

2.Dj Ride (Dj/ Producer)

3.Gil Correia (Creative Director & Head of Digital MSTF Partners)

4.Nathalie Costa (Clipping, Social Media & Audiencies Director Media Monitor)

5.Tiago Silva (Head of Production Festival Iminente)

12h25-13h25 | Live Nation: creating value in artists and own events

Keynote Speaker: Marisa Márquez Romero (Mkt director Live Nation Spain)

Moderator: Sebas E. Alonso (Co-director Jenesaispop)

14h10-15h10 | New festival formats - create other business models, venues and audiences

Moderator: Inês Henriques (Radio host Vodafone FM)

1.Francisco Ribeiro (Director Storm Productions)

2.Gil Belford (General Manager Iberia Fever)

3.Gonçalo Miranda (Artistic Director Dreambeach Festival/DJ)

4.Luís Soares (Int. Mkt Manager Rock in Rio)

5.Paulo Silver (CEO New Collective/Revenge of the 90's)

15h10-16h10 | How to create and monetize new sources of revenue for events and thereby increase engagement with the audience?

Moderator: Maria Sá e Melo (Host RTP / Antena 1)

1. Gonçalo Camacho (CEO/Co-Founder Summer Opening)

2. Joaquín Costa (Co-Founder Casfid)

3. Nuno Gomes (CEO Braver Media Group/Rfm Somnii)

4. Tiago Fonseca (Head of Sales & BizDev See Tickets)

5. Vítor Batista (Director Atmosensation/Festival do Atlântico)

16h30-17h30 | Last Tour: marketing strategy for major concerts and events

Keynote Speaker: Gaby Salaverra (Mkt director Last Tour)

17h30-18h30 | Is it possible to schedule and make a risk-free booking at events and festivals?

Moderator: Catarina Canelas (Journalist TVI/TVI24)

1.Ana Miranda (Founder Arte Institute)

2.Anjos (Artists)

3.Joaquim Diogo (President Crato Municipality/Festival do Crato)

4.Luís Represas (Artist)

5.Luís Salgado (Founder Amazing Events/Vagos Metal Fest)

C. PITCH STAGE (Auditorium II)

10h00-10h30 | Sexism Free Night EU - Project to promote equality with application in festivals

[Kosmicare – Cristiana Pires]

10h30-11h00 | Technology and automation: new technologies at festivals and events

[ – João Lopes]

11h00-11h30 | Reusable cups: a problem or a solution for the future of festivals?

[Copos Reutilizáveis by ArtCor Light – Ricardo Costa / Gustavo Couto]

11h30-12h00 | Secondary ticketing market - desmystifying earnings for the promoter and the consumer

[Reticket – Daniel Peron, CEO]

12h00-12h30 | Why independent portuguese artists should be in Brazilian musical market?

[Loop Reclame – Edu Santos]

12h30-13h00 | Diversity and social inclusion in the music industry - case-study

[Music For All / Cooltural Fest – Diego Ferrón / Pablo Galindo]

13h00-13h30 | New legal framework for the use of music in public spaces

[PassMúsica – Sílvia Sá)

14h00-14h30 | The efficient use (and added value) of radio communications in the production of major events

[AlertaMais – Eric Santos]

14h30-15h00 | How to be legally protected as an artist or promotor, in Spain?

[Sympathy for the Lawyer – Manuel Angel López]

15h00-15h30 | 5G challenges in telecommunications and that will be available to the public and mass events

[Anacom – José Pedro Borrego]

15h30-16h00 | Security & safety - the challenges in major events

[Wisesafety – Carlos Nogueira]

16h00-16h30 | Biometric payements at events and major festivals

[Tactile Pay – Álvaro Montero]

16h30-17h00 | Booking: methodology and planning as a secret of success nowadays

[A-MA – Flávio Serpa]

17h00-17h30 | Festival Pé na Terra – History and official presentation of the 9th edition

[Festival Pé na Terra - Kelly Tonaco / Luana Bistane]

17h30-18h00 | “Beba com Cabeça” – the app that will help the attendees of events and festivals

[ANEBE – João Vargas, Bruno Silva and Bruno Costa]

18h00-18h30 | Monitoring drug use in Europe - how music festivals fit in the picture

[European Monitoring Centre for Drugs and Drug Addiction (EMCDDA) – João Matias]


9h45-10h15 | The contribution of music festivals to nation-brand promotion

[ESCS-IPL, Francisca Castro Lousada, thesis, 2019]

10h15-10h45 | Artistic practices in rural context - culture for the development of rural territories

[ESAD.CR, Rute Sousa, thesis, 2019]

10h45-11h15 | “Maratona dos Festivais de Verão” - Measurement of: Clipping, audience and favorability analysis

[Cision, Uriel Oliveira, project, 2020]

11h15-11h45 | Exploring drivers of consumer well-being in music festivals: a relationship marketing approach

[ISCTE-IUL, Sara Duarte, thesis, 2019]

11h45-12h15 | The impact of perceives quality on customer satisfaction at music festivals

[ISEG, Joana Gonçalves, thesis, 2019]

12h15-12h45 | Sponsorship in the consumer engagement and attitudes: Somersby Out Jazz case-study

[ESCS-IPL, Margarida Rangel, thesis, 2018]

12h45-13h15 | Portuguese Music Festivals Annual Report (Festival-goer Profile, Economic Impact, Preferences Analysis and X-Ray)

[Aporfest, Ricardo Bramão, 2020]


9h45-11h15 | Think, plan, prepare and run sustainable events

[BCSD Portugal – João Meneses]

11h30-13h00 | How to create a roaster of artists that works collectively?

[Bridgetown – Afonso Ferreira e Bernardo Miranda]

14h00-15h30 | Influencers and bloggers - new types of communication at the disposal of events

[Naughty Boys – João Belo]

15h35-17h05 | Visual storytelling - form brands and concepts that attract audiences

[SamyRoad – Francisco Morgado Véstia]

17h10-18h30 | Cultural and Creative Industries - Attracting partnerships and support in an international way

[Aicep Portugal Global – to be announced]


14h15-15h10 | Escola do Rock – Paredes de Coura (51’ – PT, 2018)

15h15-16h15 | Pop Dell’Arte – Ainda tenho um sonho ou dois (55’ – PT, 2018)

16h20-17h15 | Blasted Mechanism – New Milita (51’ – PT, 2018)

17h15- 17h55 | First Breath After Coma – NU (39’ – PT, 2019)

18h00-18h30 | Wheels of Madness – Sziget Festival (29’ – EN, 2019)


10h30-18h30 | Room reserved, per hour, for companies


9h00-20h30 | Coffee Station / DJ's / Brand Activations / Table Soccer / Poster Exhibition / Vox Expert

18h30-20h30 | Open bar & Cocktail powered by APORFEST / ArtCor


20h00 | Opening doors, Welcome Party, Piano & Open Bar

21h30 | Gala – 1st Half

22h45 | Break w/ tasting and fun activities

23h00 | Gala – 2nd Half

00h15 | Afterparty, Open Bar

Live Acts > Stereossauro | Museless | Freddy Locks | My Expansive Awareness | Mary N Chico Malo | Colorau Som Sistema


11mar (21h30-00h30; Maus Hábitos - Porto)

Holy Nothing | Museless | My Expansive Awareness

13mar (21h30-00h30; Talkfest Concerts; Time Out Market – Lisboa)

Noiserv | Museless | My Expansive Awareness


11-15 mar | BTL Festivals (talks, showcases, workshops, brand and festivals activations)

11 mar | Football Networking

15 mar | City Tour


Portugal Festivals Guide (promote your festival, brand or service in this guide > HERE)

BTL Festivals (new activation area at BTL and which is almost sold out in terms of stands, talks and showcases) > HERE)

Sponsor one of the categories to competition at the Iberian Festival Awards > HERE)

Be part of the event with your organization, see the sponsors and entities present > HERE

Do your private meetings in the Meeting Room 1-to-1 Meetings > HERE

APORFEST – Associação Portuguesa Festivais Música provides again free access to its members (all modalities, with a valid share in the event) to the event.

Tickets are in Phase 3 and are available on the official website and See Tickets. General access guarantees free admission on concert nights. Be part of it!

All information available at:

Contacts: (+351) 217904720 |

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