TALKFEST’20 | Programme highlights and parallel activities

The 9th edition of Talkfest - International Music Festivals Forum will take place mainly in Lisboa, in parallel and in partnership with BTL – Bolsa de Turismo de Lisboa, between March 11 and 15, 2020. The Iberian Festival Awards gala, included in its programme will take place in the Grande Auditório FIL on March 14.

Talkfest will feature a programme with more than 100 speakers (mostly from Portugal and Spain) from 8am to 8pm, continuously and simultaneously in 6 meeting rooms and auditoriums at the Centro de Reuniões FIL on March 13rd. Today we announce some parallel activities and highlights of the programme.


This year's themes emphasize the role that festivals can play in society and how they can diverge as a result of existing competition as well as they can find new sources of revenue when using new products, ideas and technological solutions. The main section of the event will receive, as keynote speakers, the marketing director of the largest entertainment company in the world - Live Nation (Marisa Márquez Romero) and the marketing director of Last Tour (Gaby Salaverra) who will explain the success and growth factors from the promoter that performs Bilbao BBK Live, Bime Live and other events throughout the year. Each conference usually has a journalist moderator and 5 speakers who give an analysis and counterpoint to the theme and where they will be responsible for entities such as: Rock in Rio, Rfm Somnii, Galp, Vagos Metal Fest, Iminente. Several DJs and artists like Dj Ride, Lena d’Água, Luís Represas and many others will also pass at the event.

PITCHSTAGE Promotion for equality at festivals; new legislation for the reproduction of music in public spaces; reusable cups; secondary ticket market; 5G challenges in mass events are just some of the topics presented by experts and entities responsible for this theme which works with time trial presentations over almost 10 hours in a row.


Plan sustainable events; Create a collective roster of artists; Visual Storytelling; Funding opportunities and Communicating through influencers/bloggers are the themes for work in this edition and which aim to empower the audience with new skills for their work.

SCIENTIFIC PRESENTATIONS Consumer satisfaction; Sponsorships; Events in rural context; Festival case-studies are some themes from thesis, scientific studies that will offer data for analysis and discussion in this section.


Pop Dell'Arte, Blasted Mechanism, First Breath After Coma and Escola do rock are the protagonists of the documentaries present in this section, in addition to the award-winning documentary “Wheels of Madness - Sziget Festival” that portrays the experience of a disabled person in a festival, warning about his difficulties but emphasizing his experiences.


It is the area that undergoes the most evolution for this edition. This year the public and professionals present will be able to enhance their networking in this space for more hours. Here we will have: coffee station (with drinks and food available at all the moment); zone of brand activations and interviews; cocktail & open bar (at the end of the day); table soccer, dj's and an exhibition that will show the posters of the 1st editions of music festivals that are part of history in Portugal.


Holy Nothing (Porto, March 11st, Maus Hábitos) and Noiserv (Lisboa, March 13rd, Time Out Estúdio) head the concert nights where general event holders have free access.


The gala takes place for the first time on a Saturday night and there are more categories to reward, more live performances and more entertainment activities available (e.g. open bar, tasting, photocall). A moment of exclusive union between promoters, artists, brands and Iberian media.


Portugal Festivals Guide (promote your festival, brand or service in this guide > HERE)

BTL Festivals (new activation area at BTL and which is almost sold out in terms of stands, talks and showcases) > HERE)

Sponsor one of the categories to competition at the Iberian Festival Awards > HERE)

Be part of the event with your organization, see the sponsors and entities present > HERE

Do your private meetings in the Meeting Room 1-to-1 Meetings > HERE

APORFEST – Associação Portuguesa Festivais Música provides again free access to its members (all modalities, with a valid share in the event) to the event.

Tickets are in Phase 3 and are available on the official website and See Tickets. General access guarantees free admission on concert nights. Be part of it!

All information available at:

Contacts: (+351) 217904720 |

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