PROGRAMME

MAIN EVENT
PROGRAMME
CONFERENCES STAGE
We have real time translation in the conference room, free for delegates, in two formats: English to Portuguese and Portuguese to English
9h25/9h30
Official Opening
Abertura oficial​
​
9h30/10h30 (Roundtable)
New markets and new competition for headliners (bands and DJ's) - Where are the big revenues? The impact of festivals in Asia and the drop in ticket sales at Western festivals
​
Novos mercados e nova concorrência pelos headliners (bandas e DJ’s) – Onde estão as grandes receitas? O impacto dos festivais na Ásia e quebra de vendas/bilhetes nos festivais ocidentais
​
10h30/11h30 (Roundtable)
New talents in the festival industry: brainstorming and ideas for the near future​
​
​Novos talentos na indústria dos festivais: brainstorming e ideias para o futuro próximo
​
12h00/13h00 (Roundtable)
“Are we losing the youth at the front of the stage?” – What is the audience profile we will have at festive events in terms of age, economic class, interaction with artists, and the type of security to offer?
​
“Estamos a perder os jovens na frente de palco” - Qual o perfil do público que vamos ter nos eventos festivos em termos de idade, classe económica, interação com artistas, e tipo de segurança a oferecer?
​
​​
14h30/15h30 (Roundtable)
Cultural Mediation and Innovation: Transforming Venues, Events, and Festivals into Platforms for Social and Creative Impact​
Mediação Cultural e Inovação: Transformar Salas, Eventos e Festivais em Plataformas de Impacto Social e Criativo
​
15h30/16h30 (Roundtable)
Brand Activation vs. Brand Awareness: who wins when connecting with festivals?
Brand Activation vs. Brand Awareness: quem vence quando se conecta aos festivais?
​
​
17h00/17h45 (International Keynote Speaker)
Are we witnessing the end of nightclubs? What does this mean for the festival industry?​
​
Estamos a assistir ao fim das discotecas e clubes noturnos? O que isso significa para a indústria dos festivais?
​​
17h45/18h30 (International Keynote Speaker)
Sustainability in major European events
​
Sustentabilidade em grandes eventos Europeus ​​​​​​
RESEARCH
​09h45/10h15
Application of Project Management principles to enhance environmental sustainability at music festivals
Mariana Candeias, Thesis, 2024 – ISTécnico
​
Aplicação dos princípios de Gestão de Projetos para reforçar a sustentabilidade ambiental em festivais de música
​
10h15/10h45
Light festivals, between culture and tourism: An ethnography in two Portuguese light festivals
Manuel Garcia-Ruiz, Paper, 2024 – ISCTE-IUL
Festivais de Luz, entre cultura e turismo: Uma etnografia em dois festivais de luz em Portugal​
​​
10h45/11h15
Paredes de Coura Festival: Ritualizing music and building community
Maria Maciel Fernandes, Thesis, 2024 – UMinho
Festival Paredes de Coura: ritualizar a música e fazer a comunidade
12h00/12h30
Primavera Sound Porto: The heritage value of a festival
Rui Cunha, Thesis, 2024 – FLUPorto
​
​Primavera Sound Porto: o valor patrimonial de um festival
​
12h30/13h00
The impacts of digitalization on the music industry​
José Dias Lopes e Tomás Portela, Thesis, 2024 – ISEG
​
Os impactos da digitalização na indústria da música

PODCAST LIVE STAGE​
​
10h00/10h45
Greenwashing in Events: How to Differentiate Marketing from Real Sustainability​
Greenwashing em Eventos: Como Diferenciar Marketing de Sustentabilidade Real
​
10h45/11h30
Less is More: How to Plan with Responsibility
​
Less is More: como planear com responsabilidade
​
12h15/13h00
Beyond Victory: The Environmental Impact of Sports Events
Além da Vitória: O Impacto Ambiental dos Eventos Desportivos

FESTIVALS LEGAL FORUM​
powered by Cuatrecasas
​
10h00/10h45
Contracts between sponsor and festival promoter: what should I look out for?
​Contratos entre patrocinador e promotor de festival: o que devo acautelar?
10h45/11h30
Influencers and the new paradigm of advertising on social media
​
​Influencers e o novo paradigma da publicidade nas redes sociais
12h15/13h00
Municipal initiative festivals: licensing and public procurement procedures
​
Festivais de iniciativa municipal: licenciamento e procedimentos de contratação pública
​
15h00/15h40
Insurance and festivals: legal and social dimensions
Seguros e festivais: dimensão legal e social
​
15h45/16h30​
Contracts between festival promoter and artists: what should I look out for?
​
Contratos entre o promotor de festival e os artistas: o que devo acautelar?
17h00/17h45​
FinTech and music festivals: are innovative digital payments on the way?
FinTech e festivais de música: pagamentos digitais inovadores a caminho?
17h45/18h30
​Taxation: roadmap of best practices and opportunities in festival organization
​
Fiscalidade: roadmap de boas práticas e oportunidades na organização de festivais

NEW
(AT LUNCH) A DJ SAVED MY LIFE
13h00/14h30
During lunch at the official Talkfest restaurant, located at the Meliã Aeroporto Hotel, three DJs will liven up the space with incredible sets, creating the perfect soundtrack for a relaxed moment of networking and great food.
Join us for a unique experience that blends music and socializing, elevating the rhythm of your day!




SHOWCASES
powered by Sonika
21h30/00h30
The Talkfest - Music Fest Summit night comes to life, transforming into a stage of musical discoveries with 4 showcases that will surprise and electrify! Bia Maria, Marta Lima, João Couto, and Too Many Sun (by Indie Music) bring unique sounds, emerging talents, and unmissable performances to the Hotel Meliã Aeroporto.




STAND UP
Adding to the excitement, the night will feature stand-up comedy performances by Tomás Matos, Fi, and Hélder Machado, who will entertain the audience with sketches tailored to the world of music festivals. Stand-up comedy is becoming an increasingly popular feature at music festivals, enhancing their cultural diversity. At Talkfest, we believe in giving this art form its deserved spotlight at an event that, above all, celebrates culture in Portugal.
Don’t miss this vibrant night of music, laughter, and cultural celebration!


